Inside Golf : Inside Golf November 2014
gear 46 November 2014 | www.insidegolf.com.au Bill Price says many club golfers are being left behind. Club and social golfers who purchase stock-standard clubs are putting themselves at a huge disadvantage, according to US-based Mizuno custom-fitting manager Bill Price. In Australia to hold custom-fitting training sessions, Price says players, irrespective of ability, should be custom-fitted if they are serious about improving their game. “ There are misconceptions about club- fitting,” he said. “ There are golfers on high handicap that still believe custom-fitted clubs won’t benefit them. “ The truth is that custom-fitting benefits everybody, but it benefits the higher handicapper more. “ To improve, golfers need to have clubs that are the correct length, have the correct shafts, lie angle and grip. “ The length of the club is important because it allows you to set up to the ball correctly and it gives you a fighting chance to make a good golf swing. “You certainly need the correct shaft because that’s the engine that allows the ball to go out there. “ Those two things are critical.” Price said Mizuno club-fitting specialists had the expertise to fit all genders and players of all abilities. “Different players have different needs when it comes to golf clubs,” he said. “ The set make-up is so important these days because lofts have become stronger. “A player might not need as many irons in the set and might need more wedges because they are the scoring clubs. “Others might need to have more fairways woods than hybrids to get the correct distance from point A to point B. “So, if we get the right fit we can really have some fun and shoot lower scores.” Mizuno’s Australian sales and marketing manager Chris Jacobsen said the company held regular demo days throughout the country. “We have every model, including MP and JPX lines, and with those two lines we can fit anybody from tour pro to beginner. “ We take pride in that and we have our fitting cart that allows interactive fitting. We have all the software packages – launch monitors, shaft optimiser and wedge optimiser. “A golfer can be fitted with clubs that are going to help them improve, looks good and helps them enjoy game more.” Price said the cost of a set of Mizuno irons were comparable with all other brands. “ There still is a misconception that Mizuno clubs are expensive and are designed for the better player. “ The cost is relative to the market and you can purchase irons for $1000 to $1500. “A golfer will spend the least amount of money on golf clubs compared to other golf- related things. “If you take a set of clubs that costs you $1000 and average that by the number of years you have those clubs then it’s going to be pennies a day. “If you play once a week, pay green or competition fees, buy a shirt, have a drink and buy golf balls it adds up to much more than your golf clubs over the time you have them. “Your clubs are the most important because they are going to allow you have more fun and enjoy the game instead of looking at the number saying ‘wow, $1000 is a lot of money’. “But you have to look at it over a long period of time.” Recently Mizuno released four new models including the MP15 and MP-H5. Jacobsen said Mizuno was mindful of customers when it came to releasing new models. “When we release something, it’s performance based,” he said. “ We don’t release product for the sake of it and that ties into our custom-fitting as well.” Added Price: “A lot of companies are coming out with product very quickly. “Because the product release cycle is getting shorter, it is causing confusion. “ We have taken a stand – our product cycles are longer. When we come out with a new product, we want it to have a technological advancement to it. “ There is a performance gain with the product we release. That’s why our cycles are usually two years. “Primarily, we have been the leading iron company and with our wedges we have stepped it up. There is more variety and options. “ We are there to build the customer a set of golf clubs that is going to be right for them and it’s going to allow them to have more fun and enjoy the game. 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First member pays full category price additional family member living at the same address will receive a 30% discount on the full subscription. New members will also receive a FREE Golf Lesson and 2 complimentary visitor vouchers. *(A house account applies) NEW Limited 35 game category only $900pa* Special family price for second member only $650pa STRATHFIELD GOLF CLUB www.strathfieldgolf.com 84 CENTENARY DRIVE, STRATHFIELD NSW 2135 OFFICE : 9642 0326 • PRO SHOP: 9642 8642 • EMAIL: firstname.lastname@example.org LOOKING FOR A GOLF CLUB TO JOIN?
Inside Golf October 2014
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