Inside Golf : Inside Golf February 2015
PGA IGI 60 February 2015 | www.insidegolf.com.au Distance learning for golf club managers PGA IGI Programs Managers Mike Levick (left) and Jamie Brew (right) with Gold Coast Advanced Diploma Workshop attendees. FOR more than 20 years, the PGA International Golf Institute (PGA IGI) has been at the forefront of golf education for students seeking to build a career in the golf industry. In 2014 the PGA IGI broadened its educational offerings, launching the Advanced Diploma of Management – an online course focusing on skills and knowledge necessary for golf club managers in today’s business environment. This qualification, an initiative between Golf Management Australia (GMA) and the PGA IGI, incorporates industry best practice principles and aims to produce highly educated managers in golf club management. “ The Advanced Diploma of Management was designed after discussions with the GMA, with the goal of designing a qualification suitable for managers within the golf industry,” explains Dominic O’Brien, Dean and Executive Officer of the PGA IGI. The golf industry is an ever-changing landscape and the Advanced Diploma of Management has been designed to ensure managers are well prepared for any industry challenge. “Overall our Advanced Diploma of Management is designed to combat the issues faced by managers today and this qualification is designed to fulfil the gaps or validate current management practices,” added O’Brien. “ We currently have golf club managers from across Australia studying the program online along with PGA Members, sales managers and course superintendents.” The Advanced Diploma of Management is fully endorsed by the Golf Management Australia (GMA) and is a nationally recognised qualification. “We believe this to be a beneficial program for managers to receive qualifications for their skill sets, to help them to continue to grow and go further within the golf industry,” said Damon Lonnie, president of GMA. “I think current managers that see an opportunity or a gap in their education and training should definitely look at doing the Advanced Diploma of Management.” The course is also ideal for assistant or second tier managers who are looking to gain a qualification and assist their career progression within the golf industry. Course structure The Advanced Diploma of Management starts with a workshop held over two-and-a- half days and is designed as a stepping-stone into the program. These face-to-face workshops focus on the skills students will be required to utilise throughout their studies and more importantly, for daily use as a Golf Club Manager. Following the workshops, students then continue their studies via distance online learning, utilising the PGA’s e -learning platform, The Fairway, and takes up to 18 months to complete. Current student and Mosman Park Golf Club General Manager and Head Professional Tony Howell started the program in June 2014. “ The workshop was very helpful and was a great introduction into the program,” Howell said. “I undertook the Advanced Diploma to gain a more formal qualification for my current position after being a PGA Member for over 20 years. “I look to further strengthen and increase my knowledge and skill set in areas that will effectively help me deliver results in my position as General Manager.” Subjects delivered through the Advanced Diploma of Management focus on business areas relating to Golf Club Management and include: • Financial Management for Golf Clubs; • Strategic Planning and Effective Organisational Governance; • Marketing to Attract, Retain and Re- engage Members; • Golf Course Maintenance; • Effective Leadership and Team Management; • Business Planning; and • Developing Systems for Regulatory Compliance. How to apply Enrolments are now open for the Advanced Diploma of Management. The course will commence on March 23, 2015 with a two-and-a-half day workshop held in Sydney. Domestic students (Australian citizens) have the opportunity to access VET Fee- Help for course fees associated with Advanced Diploma of Management with no upfront fees for students. Like to know more? For further information regarding the Advanced Diploma of Management, please contact Luke Bryden on (07) 5657 6109, email email@example.com or visit www.pgaigi.com Connect with the PGA IGI You can also follow the PGA IGI on Twitter (@PGAIGI) and Facebook for the latest golf education opportunities.
Inside Golf January 2015
Inside Golf March 2015