Inside Golf : Inside Golf August 2014
starters box www.insidegolf.com.au | August 2014 5 Richard Fellner Group Editor email@example.com @insidegolf More clubs are feeling ‘Wi-Fine’ Over the last few years, I’ve had the chance to tour many of the brand-new or upgraded clubhouses and courses that have been popping up here in Melbourne. Last month, Gardiners run and Huntingdale were the latest in a growing band of clubs who have unveiled sleek, modern facilities to their members and guests. One increasingly popular feature of many of these new clubhouses— which is something that almost any club can adopt—is the incorporation of special rooms or zones with Wi-Fi coverage; giving members access to the web for little or no fee. While tablets/smartphones are considered Taboo at a large number of clubs, it might be time for clubs to reconsider their outlook/attitude about these devices. Indeed, many clubs are discovering that offering services like free Wi-Fi can be a huge benefit not only to members, but to the club itself. Consider this: It’s likely that your membership (or your local community) contains a significant number of “telecommuters”— employees or business owners who aren’t tethered to an office, but instead work from cafes, etc. You probably also have a large number of retirees and juniors/students who actively use tablets/phones to read news, do work, or...ahem... read the latest issue of Inside Golf online (see related story.) Many of these people actively search out local cafes with free Wi- Fi, and settle in with a few coffees (or even lunch) while they work online. These people are the lifeblood of many cafes. So ask yourself: How much better would your Food & Beverage sales be if you could convert just a few of these locals into “regulars” at your club? What if these people brought a friend/colleague as a guest? And what if that guest also happened to be a golfer looking join a club? Huntingdale, for example, has integrated Wi-Fi throughout their new clubhouse, and built a special “Business Centre”, as well as multi-use board rooms, etc, which gives members and guests the opportunity to check emails, make phone calls, get work done, etc., without the “Taboo/shame” of using their devices. Huntingdale have realised that technology is something to be embraced in the modern world. I’ll be clear, I’m not advocating using a mobile phone on the course (unless it is an emergency, or to legally use a smartphone GPS app, or communicate with the Pro shop for specific reasons). I’m also not in favour of free reign to make/take calls in the clubhouse, etc. But the fact of the matter is that today’s golfer is part of a generation that is increasingly dependent upon staying connected. So why not use this to your advantage, and make it one more service you can offer to your members? See you on the fairways. richard Fellner–Group editor 5 Distributed to over 425 golf clubs, social golf clubs, driving ranges and retailers Australia wide every month A USTRALIA’ S G OLF N EWS L EADER www.insidegolf.com.au It’s official: 43,575 Inside Golf Magazines distributed each month for the period: October 2013 - March 2014 Cover Photo: Courtesy of PGA of Australia Publisher: Outdoor Sports Publishing Pty Ltd ACN 113 836 301 ABN 30 043 104 919 PO BOX 437, Miami, QLD 4220 Editor: Richard Fellner P: 0407 000 440 firstname.lastname@example.org Chief Writer: David Newbery email@example.com Design & Layout: Stacey Fortescue, Rhys Martin, Rob Kirk Contributors: Larry Canning, Denis Dale, Peter Croker, Michael Green, Karen Lunn, Stephen Pitt, Mat Howe, Brian Thorburn, Henry Peters, David Merriman, Richard Nizielski, Andrew Crockett National Sales: Sam Arthur P: 1300 4653 00 | F: (07) 5535 4922 M: 0410 575 303 | E: firstname.lastname@example.org QLD Sales: David Ross M: 0439 612 458 E: email@example.com NSW/ACT Sales: Robbie O’Donnell M: 0439 144 256 | E: firstname.lastname@example.org VIC/TAS/SA Sales: Jon Perrett M: 0402 852 637 | E: email@example.com Advertising Sales: Lisa Coleman E: firstname.lastname@example.org | M:0406 031 344 National Agency Sales (non golf) Marc Wilson | M: 0419 107 143 New Zealand Sales: Daniel Sim M: 0439 856 752 | E: email@example.com Accounts: Sheridan Murphy M: 0404 075 823 E: firstname.lastname@example.org www.linkshopeisland.com.au Central to both Brisbane and the Gold Coast, Links Hope Island sets the standard offering one of Australia’s finest resort courses and is currently rated ‘Number 1 Course on the Gold Coast’. † *Conditions apply. 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Inside Golf September 2014